The Consequences of Having “Too Many” Choices: A review
The adverse consequence of having to choose from many choices has become a defining focus in scientific research since Iyengar and Lepper’s seminal study in 2000, which introduced what came to be known as the “choice overload” phenomenon. In the current paper, we provide a comprehensive review and meta analysis of this phenomenon, examining how choice overload has been studied by scientists using various paradigms across seven decision domains: everyday consumer goods, experiential choices, healthcare, personal savings, prosocial behavior, interpersonal relationships, and civic responsibility. We conclude by highlighting key factors that have emerged in research that exacerbate or attenuate the effect. By synthesizing evidence across methodologies and domains, this study illuminates the limits of human cognitive capacity in modern decision environments and underscores strategies for navigating an ever-expanding marketplace of options.
Predicting Successful Startup Ideas
This project explores how characteristics of startup ideas (i.e. novelty compared to priors, specificity, problem vs. solution focus, etc.) predict startup success. The project is currently in its developmental stage.
Want to get involved our research? Please contact our lab manager, Malavika Krishnamachari, at [email protected]. We are currently hiring RAs for the fall semester!